Ilana Muhlstein is a registered dietitian, bestselling author, creator, and mom of three known for making weight loss and nutrition practical, realistic, and relatable.
We are looking for a hands-on Senior Social Content Producer / Creative Lead who understands modern short-form content deeply and can help turn nutrition, weight loss, GLP-1 education, food, motherhood, and everyday life into social content that feels fresh, culturally relevant, entertaining, and unmistakably Ilana.
This is not primarily a social media management role.
We are not looking for someone whose greatest strength is scheduling posts, filling a content calendar, writing captions, or finding trending audio.
We want someone who can hear:
…and immediately see five dramatically different ways to make someone care about it.
But equally important: we do not want fearmongering, manufactured outrage, misinformation, or fake controversy.
Ilana already has a large audience, years of content, established businesses, significant nutrition expertise, and a clear point of view.
But we believe the creative packaging can get much stronger.
Sometimes nutrition content can begin to feel:
We want someone who helps us push past that. We want more:
…without sacrificing Ilana's credibility.
We want to develop a social style where eventually someone sees the first few seconds of a piece of content and thinks:
Before you write a word of your application, spend real time inside Ilana's content — this is what you're dealing with. Everything we ask for (the territories you'd own, what you'd stop doing, the five Reels you'll critique) starts with studying the feed the way you would if the job were already yours.
A few recent posts, embedded live from the feed. The full picture — and the five Reels you'll critique — lives on the profile. That's where your audit should happen.
We have already done significant internal work studying Ilana's content, performance, audience, businesses, and potential recurring content territories.
But we do not consider our current strategy finished. We specifically do not want to hire someone just to execute a content framework we hand them.
One of your first responsibilities will be to independently study the account and help answer:
You should be comfortable looking at our existing thinking and saying:
We want someone with an opinion.
This is a creative strategy + production role. You will:
We are not looking for controversy for controversy's sake. We are looking for creative tension.
There's a big difference between:
The nutrition underneath the concept needs to remain responsible and evidence-based. The packaging needs to make someone curious enough to hear it.
We want the person who understands that distinction instinctively.
Before we make a piece of content, we should be able to answer:
If the answer is yes, the concept probably isn't finished.
A major goal of this role is to make content creation less overwhelming for Ilana.
There may be hundreds of ideas in the broader content system. Ilana should never have to process hundreds of ideas. The team handles the complexity behind the scenes.
By the time Ilana is involved, she should receive approximately 5–8 strong concepts at a time that are ready to shoot.
We generally think about production in three ways:
May use voiceover recorded later.
Part of your job is understanding which ideas belong in which bucket.
We anticipate approximately 20–25 hours per week during the initial engagement, although exact hours may fluctuate with production needs.
We expect approximately 1–2 in-person production/shoot days per week in Los Angeles.
The goal is not to have Ilana filming every day. The goal is to develop a system where a small number of focused production sessions can generate a meaningful amount of great content.
We want someone who makes those shoots:
…rather than exhausting.
Yes, we care about views. But we do not believe the highest-view video is automatically the best video.
A video with 600,000 views that attracts thousands of highly relevant followers may be substantially more valuable to us than a 2-million-view video that mostly attracts people who will never care about Ilana's work.
You do not need to be a nutrition expert. Ilana is the nutrition expert. Your job is to make people want to hear what she has to say.
You should genuinely enjoy figuring out:
And then proves it.
This position will begin as an initial 90-day paid trial engagement. It is an independent contractor (1099) role, paid hourly; we are not offering employee benefits (health insurance, paid time off, etc.) at this time.
The 90-day period is intentional. Creative chemistry matters enormously in this role.
We want enough time to determine whether:
Please do not send us a traditional cover letter. We care much more about how you think.
Everything is submitted through our application form — one organized place, no deck required. It covers seven things:
Who you are, where you're based, what you're doing currently, and why this role caught your attention. Keep it brief.
5–10 examples of short-form content you personally helped concept, write, produce, direct, edit, or creatively shape — and what YOU actually did on each.
Review Ilana's current social content. What are the 3–5 content territories she should OWN over the next 12 months? We have our own thinking — we intentionally aren't giving it to you.
What would you do less of, or stop completely? And why? You will not offend us.
Choose 3 topics from our list and give us 3 completely different short-form concepts for each — hook, opening visual, 3 beats, format. Nine concepts total. No full scripts.
Choose five recent Ilana Reels and tell us what's preventing them from being as attention-grabbing as they could be — and what YOU would change. Be candid.
One concept you believe we might initially hesitate to make — but that you strongly believe would work. Creative courage, not shock for shock's sake.
And please: do not spend hours designing a beautiful presentation. We are hiring your brain, not your deck-building skills.
The form saves a draft in your browser as you type, so you can leave and come back.
If you read this whole page thinking "I know exactly how I'd do this" — we want to hear it.
Apply nowIlana Muhlstein Inc. is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by law. We will consider qualified applicants with arrest or conviction records in accordance with the California Fair Chance Act and applicable Los Angeles fair chance ordinances. This is an independent contractor (1099) engagement; no employee benefits are offered at this time. The 90-day trial is an initial engagement period only, does not guarantee work for any specific duration, and either party may end the engagement at any time. Compensation and hours describe our good-faith expectation for this role. Application information is used only for hiring, shared only with our hiring team, and kept on file for this and related roles.